Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

  1. Clearly understand and implement digital marketing campaigns which fit needs
  2. Provide analytical reporting of campaigns to stakeholders
  3. Increase followers and engagement on various social media platforms.
  4. Growth of key metrics like DA, quality backlinks for the website.
  5. Create engaging content that syncs completely with pain and aspirations of our target audiences.
  6. Curate list of platforms to promote product/service on like SM, blogs, Q&A forums etc.
  7. Improve search ranking of pages and Alexa ranking through on page and off page SEO activities and link-building.
  8. Run and track ad campaigns on social media, SEM and 3rd party display ads.
  9. Leverage the content created by the writers to the maximum.
  10. Adaptable and flexible in a changing market and work environment
  11. Creative, self-starter, with the ability to handle multiple projects while consistently meeting deadlines

Skills Required:

1. Excellent written and verbal content skills, with an innate ability to put oneself in the audience’s shoes.

2. Working knowledge of social media promotions and ad campaigns.

3. Experience in online publishing tools like Word Press, Drupal, and Blogger.

4. Knowledge of post scheduling and social media management tools like Hootsuite is a big plus.

5. Hands-on experience working with SEO, SEM, SMM, Alexa, Hootsuite, Google Analytics and Adwords, Tag Manager, Facebook Marketing.

6. Should be completely self-organized and self-driven.

 7. Digital agency experience will be preferred

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